As you grow your business, it's essential to market and increase your client base.Ĭertain experts believe networking is a better tool than traditional print advertising. Once you have completed your market analysis and identified your competition and prospective clients, it's time to develop a marketing plan and pull together your materials. Once you have mastered your defining statement, you can use it to brand other marketing materials. Often people wake up with a fresh idea or the answer they have been seeking.

Think about pitch lines or business names right before you go to sleep. Which is your favorite? Naturally, you will spend more time coming up with the perfect introduction to your business than used for the examples. My name is Elaine Price, owner of Fantasia Parties, and I plan birthday, anniversary, and holiday events from start to finish, with plenty of guest participation, attention to detail, and an experienced staff of event professionals to make your party the most memorable time of the entire year. I'm Magic Man Bill from Magic Land Parties and I do amazing 'King or Queen for a Day' parties featuring my supercharged magic show, heaps of children's involvement, and fabulous gift bags for the kids to take home.ģ. I'm Sandy from Happy Rabbit Birthdays and I make unforgettable theme parties, including face-painting, balloon-shaping, loads of guest participation and prizes, andĢ. A marketing statement is meant to be fun, upbeat, creative, and often capricious. The marketing statement will be used to pitch your company when you meet potential clients. If you can't define your company in one sentence, you either do not have a razor-sharp concept of your company, you're not prepared to interview clients, or both. The defining statement should, in one sentence (a standalone sentence), immediately define your company to anyone who reads it. It's what is known in the book industry, or the script industry, as the hook sentence, pitch line, or log line. It does not store any personal data.When you begin crafting your marketing materials, your beginning sentence on flyers, brochures, and correspondence should be a defining statement of your company. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.

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